Why You Might Be Failing at Online Marketing

Image by Gerd Altmann from Pixabay

Having your own online business can be challenging to say the least.  It’s a maze of pitfalls and opportunities.  Pitfalls are like potholes, fortunately, there are ways to patch those holes up and get moving on the right track.  When Timabeck.com started out, it was in the mode of online marketing and changes had to be made to get past those pitfalls that I too was having.

Let’s expose these pitfall patching secrets:

1)- Outdated PLR Products – PLR products are great for those who want to promote proven digital products for their customers.  The only draw back is that there is a limited life span to these products.  As they can become outdated.  PLR products run their life in about 3 years.  After which, it’s recommended to update or replace them with alternatives.  This issue is what forced Timabeck.com to change direction.

Keyword Research

2)- Forsaking quality for keywords – While it’s good to be using good keywords for your posts, don’t forsake the quality of your content.  Poor quality can lead to bounces, less conversions etc.  Always consider your readers first and provide them with creative good quality content.

3)-User experience – If your website isn’t eye catching and user friendly, you could be losing out in conversions and signups.  Website design is very crucial with today’s online businesses.  I can be guilty of this one as if I land on a website and don’t find it very appealing, I leave and go elsewhere.  It is worth your time and effort to be creative when designing a website.

4)- Lack of research – Research is your best friend and you need to do your diligence when researching.  Your good content is reliant on it.  I’ve had to scrap many an article as I hit points where it just isn’t coming together or it was not something that was fitting into what I am promoting.   A good blogger would never skimp on research.  Your readers can tell if you are top notch or a waste of their time.

5)- Choice of niche – Are you in the right niche?  With the niche you are working in, are you passionate about it?  Being in the right niche is more important than you think.  The right niche is important including the affiliate programs you are promoting.  Check out these 2 articles:

a)- How To Find The Best Niche’s For Affiliate Marketing

b)- 5 Tips On How To Find Affiliate Programs In Your Niche

6)- Email collection – Are you only collecting emails to send out what you recently posted?  Or are you also using autoresponders to send out valuable information and offers to your subscriber list?  This is important and can have an impact on your business.  If you need options to collect emails, here are 2:

a)- OptinMonster.com – If you have a website, this Monster will catch our emails for you.

b)- AWeber.com – If you don’t have a website, this is a great resource to create a free hosted email signup page.

7)- Needs & Demands – Are you understanding what your readers want and need?  If you are not in tune of their needs, you’ll miss your target every time.   You should have done proper research beforehand so you know what they are looking for.  This is equally important as to knowing what niche to work with.  Not hitting the mark with their needs can adversely affect your reputation as a blogger.

Online Presence

8)- Low or NO social media presence – social media is very important for your exposure.  With social media you are taking advantage of the volume those sites have available.  If you are not using social media, you are missing out in volumes of traffic.  In addition to promoting to social media, you can auto-post your content there as well.

 While it’s preferred to get as many email signups as you can, follows on social media are good to get as well.  When auto-posting to social media, send only the excerpts of your posts to motivate your readers to click on to go to your website for more information.

Suggested social media includes Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr.

9)- No or Poor Logo – The Logo makes it happen.  Anyone can make a good logo, and if I dare say “if I can do it, anyone can”.  You need a logo that represents your website or blog.  It does mean a lot for your business.  If you’re not sure where to create one, check out Canva.com where I made mine.  Canva is a very good site and has a lot to offer.  If you want to see our logo, it’s on Timabeck.com at the upper left side.

Your logo is both a symbolic representation of your company and it’s used in helping engaging with your customers.  The need for  logo’s should never be under estimated in their importance.  About logos, when creating one, it can be a challenge in coming up with the right logo that matches or business.

10)- Personal expectations – Some fail because online marketing was more than expected.  There is a lot of work that goes into this business.  You are your own editor, advertiser, marketer, researcher & web designer all in one.  You have to be willing to roll up your sleeves and get to work as it doesn’t happen overnight.  Some expect to see a return right away.

There are many forms of online marketing, one of which is affiliate marketing.  The difference between affiliate marketing and online marketing is that with affiliate marketing you’d be sharing your affiliate marketing id and driving traffic to one of the company’s website that you represent instead of driving traffic to your own website.  Sign up for our newsletter to learn more.

Conclusion.

These tips should seal up any pitfalls you are having.  If you continue to have an issue, then perhaps it lies in the area of the content.  Do your diligence in research when doing your posts.  There is also a powerful tool that you can make use of to create your content.  This tool makes use of AI and it’s called Rytr.me.  I highly recommend this and I use it myself.  I am also affiliated with Rytr.me.

About The Author

Tim

I'm a Blogger, into Wordpress, social media, Internet Marketing, Entrepreneur.

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