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While there are different categories of online marketing, the principles are basically the same with some differences. One example is when comparing digital marketing with affiliate marketing, with affiliate marketing you would be driving traffic to companies you affiliate with using your affiliate marketing Id. With Digital Marketing, you drive traffic to your website for your own products.
What is Content Marketing:
Content Marketing as defined by Content Marketing Institute is as follows:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Within these categories are different types of content marketing, and here are some examples:
Blog posts – The content you write for helpful information for your readers to make use of.
Social Media Posts – Any promotion or content you publish to social media that catches readers attention.
Videos – Any videos or webinars you create on what you are promoting.
Emails – Any newsletter or content you send via email to your audience.
E-Books – An electronic book read on a device with the content that you created.
Podcasts – Audio content that you create for your audience.
Content Marketing in general.
Basically, any content that you produce in any form is a form of content marketing. The above were some examples of different types of content marketing. The above is not a complete list, but it does give you an idea of some of the different types.
What are some benefits of Content Marketing?
1)- Exposure – Increased exposure and brand awareness is a crucial benefit of content marketing. The more exposure you get the more known you and your brand will become. The more exposure you attract, the more traffic you get to your site.
2)- Increased Loyalty and Credibility – Your customers will stay with you and be able to trust you and use your content for their needs. This is a must especially if you are concerned about being a Brand Ambassador or Person of Influence.
3)- Potentially more conversions – The more exposure you get, the more well-known you and your site become, the move credibility you get, the higher the chances of getting conversions.
4)- Higher Domain Authority – The more high-quality content you produce, will lead to an increase in trust, perceived expertise and relevance. This goes hand in hand with increased loyalty and credibility. Having a higher domain authority will also lead to increased search engine rankings. So, the more high-quality content you produce, the more likely you’ll get more organic search visibility throughout your site. This will also lead to more newsletter signups on your site as the new visitors you get will most likely value what you are promoting.
5)- Social Media traffic – The more you share your content over social media, the more traffic and followers you’ll get. So, the more channels you post to, the more traffic potential you can receive to your site.
6)- Holiday content – Producing and promoting content during the holidays will greatly benefit you in multiple areas like traffic, conversions, and signups. Don’t underestimate the holidays. It’s the most wonderful time of the year for your business.
7)- Enhanced reputation – Going along with Increased Loyalty and Credibility, the more you grow and attract attention and provide high quality content, the more your brand’s reputation will increase.
Some goals to keep in mind in content marketing.
1)- Brand image – To develop your brands image and present it in a way that complies with your objectives. Remember your reputation is tied to your brand. You must also have a content marketing strategy that is put together by your overall objectives. This coincides with making the market (your audience and others who search for what you are promoting) aware of what your brand is.
2)- Make your goals specific – When you define your goals, you need keep them specific, measurable, attainable and relevant. What goals are you setting, and their purpose?
3)- Acquiring sales leads – This is to generate conversions for the products you are promoting. While this is important, content marketing also strives to further or broaden the market niches.
4)- Providing a knowledge base – While the goal for any business is to generate leads and sales, it’s also responsible for providing valuable information that the market (your audience) should be aware of.
5)- Meet the needs of the market – This coincides with providing a knowledge base as you want to provide information to meet the needs, expectations and demands for those who are in need of what you are promoting. Explore what their needs and pains are.
6)- Keep up with your niche – You need to be in a constant mode of research, not only to be able to produce the content you need, but to also gain the knowledge and skills to further your online business. It does take time to acquire all you need which is why research is so important.
7)- Illustrate life without your product – Make it obvious to your audience and/or the market how their life would be without the products and services you are promoting. Meet their pain and bring about a gain for your efforts.
Conclusion.
Additional information on content marketing.
For further information and for more secrets being revealed, check out this very empowering information via Affilorama.com as they have a ton of resources for affiliate marketers.
Content marketing is very crucial and is a central part of what affiliate marketers do.
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