Ultimate Guide To Building An Audience

I should mention that this is an updated version of a previous post. I had to update this post as there was some information that I felt that needed removed since it did not support building an audience.

Whether you are new to blogging or If you want to make or improve sales, you need more than a email list.  You need an audience that follows your blog.  Without an audience, there would be no email list.  So, how do you build an audience you ask?  It’s really not all that hard, but it does take some work.  Here is your ultimate guide to building an audience:

First, let’s start with asking a simple question:

What or who is your audience?

Your audience can be divided into 3 parts. 

  1.  Social Media
  2. Those who are frequent visitors
  3. Those who sign up for your email list (core or main audience)

I count all 3 of these types as one’s audience simply because they’re all looking for something and all 3 groups have a chance in latching onto something.  Each sees what you are writing about.

You can consider Social Media as moons orbiting your planet.  While likes and follows are nice, they don’t bring you signups and sales.  Don’t get me wrong, I value likes and follows.   

Frequent visitors who call your site as home obviously value what you are saying, otherwise they wouldn’t be there.  Lack of a sign up doesn’t mean there wouldn’t eventually be a sale.

In group 3, your core audience consists of those who not only use your site on a regular basis, they signed up for your email list.   Understand that all 3 are your audience, but where it really counts is your core audience.  Your email list is your loyal followers. 

Now, let’s build your audience

You now know who your audience is, but what if you have none?  Obviously, you can’t just build your site and expect visitors to come.  Those days are gone.  You need to promote, promote, and promote. 

So let’s take a look at promoting.

Social Media and Organic Traffic

Your two main areas in promoting are Organic and Social Media.  Organic are those who find your website while searching for what they are interested in due to the keywords you use.  So when you publish a post/article, people find it via social media or when doing a google search.  When using keywords, the image filename for images you put in your posts should be named with key words.  Example:  the file name for the picture in this post is:  targeted_niche_audience.jpg  You should also be using an SEO type plugin to aide in “search engine optimization”.  This way you can make better use of keywords that help bring traffic to your site.   You’d be working with fields including Meta Title, Meta Description, Meta Keywords.  Depending on the plugin you choose for SEO, you’ll have a lot of other options as well to aide you in driving traffic to your site.

 This is your most important promoting option by attracting organic or social media traffic.   You should install plugins that auto-post your articles to social media so you do not have to reproduce your work on the different social media sites you belong to.   

Here are more ways to draw traffic to your website:T

Free lists and advertising

This is a good option, but you can search for what seems like forever finding the right ones that fit your needs.  One that I found that I like is ClassifiedAds.com.   Don’t forget to make note of your user names and passwords for these sites, if you want to updates your lists/adds now and then.

For me, Free is always good and I’ve been promoting for free wherever I can find places to do so.  When you have money to spare, you can advertise through Facebook and other social media.  Facebook for example let’s you choose what you can afford. 

Using Back Links to draw traffic

If you are new to blogging, the term back linking may be new to you.  Essentially when a webpage or website  links to another webpage, this is called a back link.  For it to be of any value thru Google, it should be contextual.  For example, if you have a site about sports cars and link to an article about air conditioners,  a link like that will be of no use.  Here is a good article on back linking to check out.  Back Linking actually improves search engine rankings, which means your website and/or article will be found easier. I just showed you an example of back linking, the link pointing to the article on back linking that is underlined above in blue.  This back link example is to a site called https://www.shoutmeloud.com/backlink.html, which is a very good site.

Drawing traffic using Podcasts

This is a good option as to use to help draw traffic to your site.  Podcasts add value to your website as you are reflecting on previous articles you wrote and/or new and up and coming exciting opportunities available on your site.  If you are new to podcasting, there are many tools at your disposal to aide in creating podcasts.  You can use Youtube as well as other tools you can download such as Audacity which is a FREE podcasting tool to help you create podcasts. _250~Yw���

Now that you’ve learned the different ways to draw traffic to your site, it’s time to build your core audience:

Building your Core audience

This part of your audience is the most important.  It’s best to offer something in return for their email address.  Offer a free download in exchange for their email address.  They’ll get more than the download of course, but free is always good.  At this point, the traffic has hit your site through your promotion efforts and the hope or anticipation is that they’ll sign up for your newsletter / email list.  This list you have control over and best of all, your audience has a more intimate access to you.  You’ll use autoresponders to keep your followers engaged.  Even after the last autoresponder is sent, you can still reach out to them directly as you have their email. 

In building your online business, check out 8 Things You Need To Know About Starting An Online Business. 

About The Author


I'm a Blogger, into Wordpress, social media, Internet Marketing, Entrepreneur.