Proper domain names

Ultimate Guide To Affiliate Marketing Domain Name Tips

You may not realize it, but your domain name is more important than you think.  It’s the front door to your online business.   Care does need to be considered when deciding on a domain name.  It’s all a part of branding your business.  Below are what you should consider when deciding on a domain name:

  • Keep it simple and no more than 16 characters.   Avoid using hyphens as it could be construed as spam and also affect the readability of the domain name.
  • Make the domain name memorable.  Something that will stick with people so they can remember where to go online.
  • Unless you personally own the brand name, avoid using brand names in domain names as you could find yourself in a legal mess.

Having the right domain name can help you target your audience and improve your search engine performance / placement.  There is a lot to consider when embarking on an internet business.  Choosing the right domain name is just as important as creating the website itself.  When someone thinks about a specific website / domain name, they realize what they’re all about.  Like, oh yeah, they are about Affiliate Marketing.  You create a sense of reputation. 

Things to avoid when deciding on a domain name:

  • Don’t use non dot-com domain names like .info, .name etc.  These are less commonly known domains and could  affect your “find-ability”. 
  • Use subfolders and subdirectories instead of subdomains.  While Google treats both equally, it is still recommended to avoid subdomains if possible.  In other words, use instead of
  • Be careful when using keywords as part of your domain name.  This can have a negative affect your SEO rankings.

When should you come up with your domain name?

 You should have your domain name decided on before physically building / creating your website.  Your hosting platform will require you to add a domain name for your website, so you’ll want to have that decided on prior to this step.  Before you can even begin the construction of your website, you’d have to add your domain name as you’ll be asked to add the domain name.  This is so especially when you start adding pages to your website.  As an example,

Branding yourself.

Another way to choose a domain name to consider which has to do with branding is to use your name as the domain name.  For example or which is what I did.  Then after a while, your name will be synonymous with whatever you are doing.  As with my website which would be synonymous with Affiliate Marketing.  One advantage of doing this is that it would not be likely that it would be taken when doing a domain name search during registering a domain name.  

I should mention that if you choose to use your name for your domain name as I did, you could run into problem years from now if you want to quit and sell your business.  Your URL would not sell very well when in your name unless you’d be able to change the URL.  Then you would face an issue with having to redesign the website.  If this happens, my suggestion to alleviate this issue would be to change the name of the website a few years before selling and promote it as “formally known as” and indicate in the about section that it was just a name change and the business is the same.  Then when you are ready to consider selling it, you would be in a better position to do it.  You would have some re-construction work on your site to accomplish though having to do with all your pages and links.

Using your name as the domain name is a great way to personalize your business.  It shows that you are confident in your business and that you want to be seen as an expert in your niche.

Avoid confusing domain names.

Any domain name you choose should be clear and concise in that it would fit the business you are doing if you don’t use your name as the domain name.  You’d want to be careful, if you were collecting and selling different sizes of boxes of matches, you wouldn’t want to use a domain name like as that could make one think it’s synonymous with Match Box Cars that little kids play with.

Size matters.

Basically you should keep your domain name short.  It should be no longer than 16 characters in length.  The most common length is 12 characters, but you can aim for 6 to 14 to be safe.  Total size of a domain name is 63 characters plus 4 for the dot and extension such as .com, .net, .org.

Finger Friendly Domain Names.

Along with the fact that size matters, so does the ease of typing the domain name when trying to access it.  If you have to put much thought and touch to it, it could be cumbersome. is easy to type, but if you would need to type out a domain name such as You want it shorter and simpler especially to be memorable for one to quickly access.  If you have to put much thought in the name when typing it out it could be too complicated. 

The Starting Point.

Last but not least, the starting point.  I know, I know, you’re asking why now, why am I talking about this at the end of a list of tips?  It’s because you were searching for tips on domain name suggestions and you could either be at the beginning of your affiliate journey or you may have been at it for a while and only now decided to kick off a website.  In either case you’re at the beginning of your online business and as I said the more you know, the more you will grow.  So, my last tip for you is to sign up for our FREE Lessons to further you along in your journey.

About The Author


I'm a Blogger, into Wordpress, social media, Internet Marketing, Entrepreneur.

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