Affiliate Marketing And Cap Code For Beginners

For those of you who are new to Affiliate Marketing, there are some standards involved that you should be aware of.  This is known as the CAP Code or the Committee of Advertising Practice.  The requirements of the CAP Code are that all marketing communications must be clear in their intent and the marketer is not acting as a customer.  There are some forms of affiliate marketing that are easy to identify or realize that are in the form of banner ads on websites or email ads.  One of the problems lies in the use of social media.  This is where it can be hard to tell if the content being posted whether the author is a customer/consumer or what relationship he or she may have in relation to the product or program being offered.  In cases like this some form of disclosure may be needed to clarify that the affiliate content is definitely a form of marketing communication.  Some customers who use the product may post now and then on social media making it seem as though they are selling the product or program.   I should mention that the CAP code only applies to affiliate marketing regarding categories of communication as outlined in the code. 

Regardless of the venue that you use to produce / promote your content, you need to make sure that it’s clear and obvious that it affiliate marketing for those who read it.  Such venues can include but not limited to:  Vlogs, Social Media Posts, Blogs, Voucher Sites, and Websites. 

Integrity is important as well, that you don’t want to mislead or cause widespread offence with the content.

Advertisers should realize that allowing their affiliates to do what they want with the content of ads doesn’t exempt them of their responsibility that the advertising is CAP Code compliant.

This is not a free for all as there are many bloggers and businesses out there in Internet land and to have the Internet un-regulated would be a dangerous thing.  While you may not agree, those rules are also to protect you too.  If there weren’t rules, there’d be the potential for widespread trouble.

When you search for something, you’d hope that when you find it that you would not be mislead or that you could count on what you are looking for.  This is one way to look at the need for the Cap Code. 

If you would like a “Cap Code For Dummies” description of the Cap Code, then you could say that it can be defined as rules or standards for non-broadcast advertisements which can include sales promotions and direct marketing in the United Kingdom.  It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards Authority(ASA). – ref:  CAP Code – Wikipedia =

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