Blog writing formats

9 Tips For Proper Blog Writing Formats

Image by Werner Moser from Pixabay

One thing to remember when writing blog posts, is to keep in mind that your readers are smarter than you think, so don’t try to over impress, give them what they want.  The format of your posts are actually important to keep in mind.  Pick a style and stick with it.  You don’t want to start one way and switch to another now and then.  That can actually confuse your audience.  You want to inspire your readers, not bore them to death.

Blog Heading.

This is the number one eye catcher of your blog posts.  If they are not wrote well, chances are, you’ll be passed by.  Time should be taken in coming up with an eye catching well worded heading.  The reader should have no doubt what the post is about simply by reading the header.  This is vital for you and the reader.  This also applies to the subject line for emails.  Check out the following two articles:

  7 Good Copywriting Tips For Beginners

  How To Create Email Marketing Subject Lines That Grabs Your Readers

Promoting excitement

Include images.

Everyone likes pictures, they spruce up the content and adds value to the post.  Hence the saying “a picture paints a 1000 words”.  Pictures are just as important as the content you are creating.  They go hand in hand.  Also you’ll want to put a keyword into the filename of the picture when you can which improves SEO.  If all you see is words, then it’s like a post of nothing but lines after lines of words.  Don’t be afraid to use image captions to catch your readers attention.  Where do your readers go when they look at your post, well, right to the image.  Your captions should fit the theme of the picture and be descriptive of the post you are writing.  Image captions are nearly as important as the blog headlines.

Sub Headers.

These added value to the section of the content and makes it well organized.  Also it makes it stand out better.  And if someone is scanning the article for a particular part, sub headers make it easier to find. 

Narrow posts.

You’ll want to keep your posts narrow otherwise, you could be detracting from your readers experience.  Consider adjusting to 80 characters or less.  Kind of like the notion of “less is more”.  This also make it easier to for those who “scan” the post for what they are looking for.  Also make your posts look more stylish and better for the eyes.

Text Styles.

Consider using Bold text when applicable, as they add to the visual experience.  It wouldn’t be a good idea for the whole post to be boldfaced.  Use also Underline and Italics when appropriate.  Remember you want your content to be Eye Catchy without over doing it.

Graphs & Lists.

These are a good idea if you are doing a breakdown of data that supports your blog post.  Which style you use depends upon your needs for the given post.

Avoid Run-ons.

You should keep your paragraphs short and avoid run-ons as your readers could get lost in them.  Get the point across and proceed to the next paragraph.  Can you image a blog post with only one very huge paragraph?  Like boring!  The reader would probably leave that blog and go elsewhere.  Run-on sentences were never recommended, so run-on paragraphs would be discouraged as well.

Font Styles.

You need to pick a font style that is very legible and stick with it.  There are some fonts that may look neat or fancy, but can take away from the readers interest especially if they have to really concentrate on what they are reading.  Take for example:

How does this read  compared to how does this read?  You should always keep your readers in mind when posting.  Your user’s experience is just as important as the content you are providing.  You also don’t want your font size to small.  You should also keep your blog uniform so it all runs nicely on the page.

Do Research.

Even with all the tips I just gave you, your posts will not measure up to your readers if you fail to do a good amount of research.  They know what they are looking for and even if you feel you gave enough information, if it fails them, you’ll end up loosing an audience.  While you’re not writing a book, you are providing valuable content to your audience, and you want to keep them in mind when providing content through your blog.

Look at it this way, the more research you do, your readers aren’t the only ones who benefit from it, there’s someone else who benefits from it too.  That person is of course you.  You learn new things in the process which in turns makes you more knowledgeable. This makes your value go up and up.  You don’t want to look like a full when you share your posts.  Once out there, they are out there and there is no way to get them back.

If you really want your blog to perform and succeed, then you need to do research, research and more research.  That R word will become your friend after a while as you realize just how important it is.  Besides, you can’t obviously claim to know everything.  Even if you know quite a lot of a given subject, there may be something you are missing if you fail to do any research. 

Here’s a good read on Research made available through Affilorama, click link below:

Market Research for Affiliate Marketers

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