7 Copywriting Tips To Close The Sale – Part 1

Image by Gerd Altmann from Pixabay

Whether it is to get someone to purchase your product, sign up for your newsletter, there is one aspect to make use of to bring about the positive outcome that you want to happen.   There are many people searching on the internet for answers to their needs, problems and questions.  Even when they think they found the answers, they are sometimes hesitant in “buying into” the solution offered.  One of the reasons for this is that many want something for nothing. 

That aspect that I am leading you to is to offer them something that helps them take away their pain.  If you have a product that helps someone solve their issue, you have to show them how it can make life better and take away their issues.  Not always an easy task to do, but it can be done.

affiliate marketing strategy

Here’s one tip to make use of when creating good sales copy:

Here’s an example:

Many people slave away at their job making their Boss richer and happier while struggling to achieve their goals.

 Is that you?

 You can change that.

 The Internet gives us an amazing opportunity to create a cash machine that is automated that will make deposits into your bank account weekly.

Then go on to describing the solution.


You have to make them feel their pain and make them know that there is a solution.  If you can appeal their pain then odds are you’ll get a sale.  In the above example, saying “is that you?” puts them into the situation that you are talking about.  Then you are telling them that they can change that and then you are going forward providing the solution.

Become comfortably uncomfortable

Here are some tips to on showing what it can be like without what you are promoting:

1)- Expose their pain – You need to incite fear to your customers and then making them aware that there is a solution that you can provide to them (as I indicated in the example above).

2)- Ensure the solution – Let them know that it will solve their pain and give them what they want.  This will keep their attention.  How well you solve their pain will be indictive to how well your product or service succeeds with your audience.

3)- Aim into your audience’s secret language – By using terms that they recognize such as content marketing or link building, words that you know your audience is familiar with, will help your readers feel just like you and thus help forge the relationship.

4)- Relate your stories – Use your own past stories in online or affiliate marketing to help compel your readers forward into buying what you are offering.  This is very powerful and empowering for your readers.  By showing that you’ve been there and that you have went through what they are going through sends a very powerful message of understanding to your readers.

5)- Make the offer Irresistible – You do this by adding a ton of value to your offer.   You want convey to your customer that they are not being taken advantage of but rather they are getting an awesome deal they can’t do without.  Show the value to them.

6)- Use compelling images and colors – The images you use and color make a huge difference in writing good sales copy to influence and motivate people to move in the direction of buying your product or service.  The more quality you put into your sales copy the more compelling it will be to your audience.  You can take a look at a sample sales copy here of a product that I used to have and no longer offer.  This is just a demo and not a real offer – Click this link:  Sales Copy Demo.   Timabeck.com no longer offers digital products for sale online as we have switched to affiliate marketing. 

Check out  https://www.affilorama.com/content-creation?aff=bisky1 for more on creating good content.

7)- Call To Action – Make sure that your Call To Action is very motivating and clear enough to engage and move the customer to a conversion.  When the customer gets to this point in your offer, he or she should already be motivated enough to make the sale, but with a clear and motivating Call To Action, the sale is Done.  This is very important and almost as important as making the customer feel his or her pain on the issue, they need help with.


These tips are just the beginning and if you are just starting your affiliate marketing business or have been at it a while, there are some empowering secrets that you should be aware of.  So, whether you are a beginner or a seasoned affiliate marketer, don’t think that you have enough knowledge and skills, as we have something special for you to grab for yourself.

Check out Pathway To Passive which is a Affiliate Marketing Resource made available to you by Affilorama.com.  I am an affiliate of Affilorama.com and I highly recommend this resource.

About The Author


I'm a Blogger, into Wordpress, social media, Internet Marketing, Entrepreneur.

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